Front-End Web Marketing and Design Specialist

Carswell, a Thomson Reuters business,
Toronto ON, Canada
July 2015 – Present (10 months)

Key Roles and Accomplishments:

• Responsible for designing and building frontend web pages, features and content for our Marketing and eCommerce web properties using an in-house content management system (CMS).
• Web design (including graphics creation and editing, HTML markup and clientside scripting)
• Manage enhancement projects (including designing interfaces according to brand and usability), and coordinating web marketing initiatives that result in new revenue, site visits and business growth.
• Search Engine Optimize websites and provide keyword research and targeting recommendation to content managers.
• Generate monthly and quarterly website traffic & performance reports using consolidated data from Google Analytics.
• Redesigned & execute front-end coding of the Carswell Learning Centre: http://www.carswell.com/learning/

Websites:

westlawnextcanada.com  |  carswell.com  |  gettaxnetpro.com  |  lawyermarketingcanada.com   |  carswelllegalsolutions.com |  editionsyvonblais.com    

Web Graphic Designer

Fulcrum Media Inc., Toronto, ON, Canada
March 7, 2010 to Present

Accomplishments:

• Migrated all corporate websites into a CMS Platform (WordPress) for a more efficient  website maintenance process
• Design and develop corporate and client websites on html, CSS, PHP and WordPress.
• Provided maintenance support and regular quality check of existing websites
• Conceptualize: execute design for other offline and print marketing collaterals for both internal and external client use.
• Search Engine Optimize websites and provide keyword targeting research
• Generate monthly and quarterly website performance & analytics reports using Google Analytics and similar web stats applications.

Awards and Recognitions:

• 4 time nominated and awarded employee of the quarter

Websites:

eat-vancouver.com |  flavoursworld.ca |  ccentral.ca  |  foodbiz.ca  |  Pharmacyu.ca |  convenienceu.ca | drinksshow.ca  | salondec.com

Creative Director : NexC Inc.

June 2008 to February 2009 and from September 2009 to February 2010

Key Roles and Accomplishments:

• Conceptualize, execute and managed the execution of design for online and print materials both internal and external client use.
• Lead a team of graphic artist and web designers and build effective work relationship with writers, editors and other staff members in meeting project need.
• Supported marketing and sales through the development of web collateral, research, and lead generation through the corporate site & portfolio build up.

Creative Director: Izone Technologies Philippines

February to June, 2009

Key Roles and Accomplishments:

• Design and develop landing pages for the company’s Pay-per-Click campaigns.
  Improved the team's productivity by establishing a new standardized PHP & CSS template approach for launching and maintaining new websites.
• Managed the daily maintenance and work flow of projects, including creation of production schedules and status reporting and provide effective direction.
• Lead a team of Web Designers, Web developers and Copy Writers.
• Supported existing division website improvements and New Business Teams in new program development.
• Interpret brand direction, project guide and strategy in to visual plan and execute them.

Web Team Lead roles with Directwithhotels.com

CONVERT Lead (UX/UI, Web Designers & Copywriters Team Manager)

January 2007 to May 2008

Look-to-Book Lead (Web Designers, SEO & Copywriters Team Manager)

January 2006 to Dec 2007

• Designed & developed a standardized PHP & CSS template approach for launching and new hotel websites the quickest and 100 bug free.
• Conceptualized and designed the user interface for the DirectwithHotels Reservation System and Directory of Hotels.
• Established the “Look-to-book” team composed of Search Engine Marketers; Copywriters and Web Designers.
• Directed the Look-to-book team into achieving its goal – Increased websites’ traffic, conversion, and revenue
• Developed the strategies for Search engine marketing initiatives that increased online visibility, link popularity, and search engine ranking of client sites
• Ensured that best standards for design & usability are implemented across all sites

Awards and Recognitions:

• “Employee of the Year” 2006-2007
  ”Quality is my Responsibility Award” – 2006 -2007
• Nominated “Employee of the Year 2007” - 2008
• Most Focused and determined employee of the Year” – 2007-2008
  

Web Designer, UX/UI & Flash Developer: Zimplizity Solutions

September 2004 to December 2005

Key Roles and Accomplishments:

• Created online banking user interface as well as other online marketing media for Citibank Online Philippines
• Designed & developed the admin & user interface of the EU-Philippines Common Quality Language (ComQuaL) eLearning system.
• Defined standards and style for design and incorporating graphic user interface features and usability standards. ·
• Developed design paraphernalia for the Company and its clients. (Company logos, posters, banner ads, websites)

Lead Web and Flash Developer: EmergentAsia Inc.

December 2000 – August 2004

Key Roles and Accomplishments:

• Designed and maintained major client websites such as APEC Business Advisory Council & Pacific Economic Cooperation Council
• Created websites; determine standards and style for design and incorporating graphic user interface features and other multimedia techniques.
• Developed design paraphernalia for the Company and its subsidiaries. (Company logos, posters, banner ads, websites)
• Ensured consistency across all elements in each site, maintains consistent industry-competitive “look and feel” for all company and client web sites.
• Supervised a team of 4 web designers & 2 developers

Creative Specialist : National Integrated Protected Areas Programme

March 1998 to December 1999

Key Roles & Accomplishments:

• Illustrated instructional images for training manuals & other materials
• Designed, created and conducted pre-testing of Information Education Materials.
• Executed print & presentation Materials for mass production (e.g. Annual Reports, Posters, Manuals, Newsletter, Brochures, exhibit materials, presentations)
• Supervised successful production of IEC materials off the press.

Web Designer

DESIGNET PHILIPPINES  - June to December 2000

GLOBAL SOURCES - April to June 2000 

TITANIUM TECNOLOGIES INC. - January to March 2000

Key Roles and Responsibilities:

• Established new career as a Web Designer by creating several client websites
• Executed html coding with necessary front-end interactive functions & JavaScript
• Provided maintenance support and regular quality check of existing client websites
• Created other off-line graphic art as needed for sales pitch and promotional events

PRODUCTION OFFICER, Helen Keller International

March 1993 - March 1998

PRODUCTION ASSISTANT, Helen Keller International

June 1992 to Feb 1993

Key Roles & Accomplishments:

• Illustrated instructional images for training manuals & other materials
• Designed, created and conducted pre-testing of Information Education Materials.
• Executed print & presentation Materials for mass production (e.g. Annual Reports, Posters, Manuals, Newsletter, Brochures, exhibit materials, presentations)
• Supervised successful production of IEC materials off the press.
• Facilitate sessions during trainings & seminars
• Official Photographer for events

Web Designer/ Flash Developer

JDW Technologies, Singapore

October to November 2007; February-March 2008

Accomplishments:

• Design and Produced final artwork for the Gulf Petrochemicals & Chemicals Directory
• Developed the GPCD directory website
• Design and Produced final artwork for the Chemical Cluster of Singapore Directory

Artist/Visualizer, PUBLIC AFFAIRS COMMUNICATORS

April - May 1992

Graphic Artist & Film Editing Assistant, PHILIPPINE INFORMATION AGENCY

April - May 1991

Key Roles & Accomplishments:

• Illustrated story boards for TV commercial concept presentations
• Designed & illustrated print ads
• Helped with film editing and sound tape matching